A few months ago a site called Pinterest was revealed and has since become a social media giant. One of the main reasons behind this is because of the visual nature of Pinterest and the unique feel of the site. Info graphics have been around for a while BUT with Pinterest it has been taken to a different level. If you go to the Pinterest home page and scroll down almost 40-60 percent of the pins will involve some type of info graphic.
What is an Info Graphic?
Ok, so we need to first start out by stating what an Info Graphic is. An info graphic is a visual information sheet. It is an image that contains numbers, percentages, pictures, and much more. It is a visual way of explaining a topic.
Here is an example below:
As you can see in this image it contains numbers, graphs, and much more. This is a fantastic way to learn about a topic as well as a fantastic tool to generate traffic back to your site. An interesting and well designed info graphic can do amazing things as far as traffic to your site is concerned.
How can info graphics generate traffic?
In today’s SEO world with google changing the game every couple of months the best link juice is STILL links back to your site. Lets say you post a well done info graphic onto Pinterest and it gets re-pinned 25 times. That is 25 different instances of your link! This is a great source of not only traffic but link juice as well. When info graphics are shared via pinterest and any other social sharing service it is creating links back to YOU.
How do you make GOOD Info Graphics
Making good info graphics involves more than throwing up some numbers and pretty bar graphs. The content is still KING. If you are wanting to design your own info graphic there are a few ways of doing this.
[tabs slidertype=”top tabs”] [tabcontainer] [tabtext]Design It Yourself[/tabtext] [tabtext]Hire Someone[/tabtext] [/tabcontainer] [tabcontent] If you are a good designer and can really make your info graphics look good you can do this with programs such as Adobe Photoshop and Illustrator. I will warn you though, if you are not experienced with design and have no clue what you are doing DO NOT try and make an info graphic your self.
Will the trend of Info Graphics continue in the future
I believe that this trend is here to stay. When you are talking about how people learn today we are becoming more and more of a visual learning society. We want our information in bite size form so we can digest it and move on. Info graphics are a quick way of gathering information about a topic rather than reading a one thousand word post. With Pinterest and other sites becoming more relevant I believe that Info Graphics are here to stay!