Youtube provides content creators with all types of different tools to improve their content and to also become more relevant. Youtube annotations is one of those tools. Youtube annotations are a very underused tool and I believe that they are crucial to becoming successful on youtube.
I am going to show you how to use youtube annotations to improve your youtube channel.
First we need to understand what an annotation is. Annotations are text/links that you place on top of your videos. They are overlaid on your videos in locations and durations that you choose. Annotations allow you to link from one video to another, directly to your subscribe page, playlists, and much more. If you want to have a successful youtube channel you MUST master annotations.
[box type=”warning”] DO NOT over use annotations because the main content is your video. The best way to implement annotations is to do it so the viewer doesn’t even know they are there.[/box]
Different Types of Annotations
Youtube provides many different types of annotations that can be used for specific purposes.
- Speech Bubble
Speech bubble annotations are used to say something during your video OR you can also link from a speech bubble.
The note annotation is very similar to speech bubble. The only difference is that you will not see a bubble shape coming from the bottom. It is also used to place direct text or a link.
The next type of annotation is the Title annotation. This specific annotation is great for transitions and title screens. It allows you to place title text on top of your video.
Next, is the spotlight annotation. This one is a little more advanced than the rest of the annotations. It allows you to place a border around a specific object in your video for viewers to click on. This annotation can really add some style to your videos!
The Label Annotation is another advanced annotation that allows you to place a label like border in your videos. You can also link from this annotation as well.
The last type of annotation is the Pause Annotations. This one allows you to pause your video in a specific spot to allow your viewers to see something specific.
How To Add Annotations to Your Videos:
1.) To add annotations to your videos you need to be logged into your youtube account and go to your video manager.
2.) Next, you need to select the video you want to add an annotation to and click on the edit button.
3.) Once you are in the youtube editor at the top of the page you will see an annotations link. Click this link.
4.) After you are in the annotations editor you will see a button on the right side of the screen that says “Add Annotation”, click on the drop down arrow and select the type of annotation you want to use.
5.) Once you have chosen the annotation that you want to use just type in your text and move the annotation by clcking and holding and draging it wherever you want it on the video. In order to change the duration at which the annotation shows up you need to drag it on the timeline at the bottom of the screen OR you can set the exact time in the time box on the side.
How To Link To A Video or Subscription Page:
If you want your annotation to link to your subscribe page OR to a different video of yours you need to select the link box on the annotations page.
When you have selected the link box you will then be given the option to either link to a video, subscription page, playlist, or channel. Select the one that you want to link to and place the link in the box.
After you have your annotation the way you want it click on the save button and then click publish in the top right hand corner.
Congratulations you have now created your first Youtube annotation!
[box] I would recommend trying different types of annotations on your videos to see which ones give you the best results. I also would recommend you placing a subscribe annotation on all of your videos to give your viewers a quick and easy way to subscribe to your channel! [/box]